Accenture Technology Vision 2023 spotlights on four technology trends that, in merging the physical and digital worlds, will usher in a bold new future for business. At a time when businesses are seeking to ramp up their Enterprise Reinventions, it’s clear that technologies like generative AI, metaverse, cloud will collectively be a hugely powerful force for change. This year’s report explores how these technologies, and more are blending the physical world (atoms) and the virtual world (bits) into a shared reality.